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    Mining advertiser-specific user behavior using adfactors
    14 years 20 days ago
    Mining advertiser-specific user behavior using adfactors
    Download  pages.stern.nyu.edu
    Consider an online ad campaign run by an advertiser. The ad serving companies that handle such campaigns record users' behavior that leads to impressions of campaign ads, as ...
    Nikolay Archak, Vahab S. Mirrokni, S. Muthukrishna...
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