WEBI
2009
Springer
14 years 5 months ago
2009
Springer
Clickthrough rate and cost-per-click are known to be among the factors that impact the rank of an ad shown on a search result page. Hence, search engines can benefit from estimat...
WEBI
2009
Springer
14 years 7 months ago
2009
Springer
Abstract—We present a method for modeling, and automatically inferring, the current interest of a user in search advertising. Our task is complementary to that of predicting ad r...
ECIR
2009
Springer
14 years 9 months ago
2009
Springer
Understanding the intent underlying user queries may help personalize search results and improve user satisfaction. In this paper, we develop a methodology for using ad clickthroug...