CORR
2010
Springer
13 years 8 months ago
2010
Springer
Display ads on the Internet are increasingly sold via ad exchanges such as RightMedia, AdECN and Doubleclick Ad Exchange. These exchanges allow real-time bidding, that is, each ti...
WWW
2010
ACM
14 years 6 months ago
2010
ACM
Advertising has become an integral and inseparable part of the World Wide Web. However, neither public auditing nor monitoring mechanisms still exist in this emerging area. In thi...