SIGIR
2010
ACM
14 years 4 months ago
2010
ACM
We investigate how people interact with Web search engine result pages using eye-tracking. While previous research has focused on the visual attention devoted to the 10 organic se...
KDD
2009
ACM
14 years 7 months ago
2009
ACM
This paper explores the impact of television advertisements on audience retention using data collected from television set-top boxes (STBs)1 . In particular, we discuss how the ac...