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WWW
2010
ACM
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Internet Technology
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WWW 2010
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The anatomy of an ad: structured indexing and retrieval for sponsored search
14 years 3 months ago
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research.yahoo.com
The core task of sponsored search is to retrieve relevant ads for the user’s query. Ads can be retrieved either by exact match, when their bid term is identical to the query, or...
Michael Bendersky, Evgeniy Gabrilovich, Vanja Josi...
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