CORR
2008
Springer
14 years 16 days ago
2008
Springer
Many advertisers (bidders) use Internet systems to buy advertisements on publishers' webpages or on traditional media such as radio, TV and newsprint. They seek a simple, onl...
CORR
2008
Springer
14 years 16 days ago
2008
Springer
We consider the Offline Ad Slot Scheduling problem, where advertisers must be scheduled to sponsored search slots during a given period of time. Advertisers specify a budget constr...