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MM
2009
ACM
149views Multimedia» more  MM 2009»
14 years 5 months ago
On the impact of sequence and time in rich media advertising
Nowadays, commercial websites use an increasing amount of rich media ads, since these ads grab users’ attention more easily. Ad overloading has a counterproductive effect and w...
Benoit Baccot, Omar Choudary, Romulus Grigoras, Vi...