SIGECOM
2011
ACM
13 years 2 months ago
2011
ACM
We present the results of a large field experiment on setting reserve prices in auctions for online advertisements, guided by the theory of optimal auction design suitably adapte...
USS
2010
13 years 9 months ago
2010
Web publishers frequently integrate third-party advertisements into web pages that also contain sensitive publisher data and end-user personal data. This practice exposes sensitiv...
HICSS
2005
IEEE
14 years 4 months ago
2005
IEEE
It is demonstrated how to provide a peer-to-peer system that supports an expressive query language while maintaining efficient distribution over a wide-area network. The key is to...
WINE
2007
Springer
14 years 5 months ago
2007
Springer
We consider a crucial aspect of displaying advertisements on the internet: the individual user. In particular, we consider ad fatigue, where a user tires of an advertisement as it ...