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    Maintaining Equilibria During Exploration in Sponsored Search Auctions
    14 years 5 months ago
    Maintaining Equilibria During Exploration in Sponsored Search Auctions
    Download  www.seas.upenn.edu
    We introduce an exploration scheme aimed at learning advertiser click-through rates in sponsored search auctions with minimal effect on advertiser incentives. The scheme preserves...
    Jennifer Wortman, Yevgeniy Vorobeychik, Lihong Li,...
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