CORR
2008
Springer
14 years 16 days ago
2008
Springer
Abstract. Sponsored search involves running an auction among advertisers who bid in order to have their ad shown next to search results for specific keywords. The most popular auct...
CORR
2008
Springer
14 years 16 days ago
2008
Springer
We initiate the study of an interesting aspect of sponsored search advertising, namely the consequences of broad match- a feature where an ad of an advertiser can be mapped to a b...
WWW
2010
ACM
14 years 19 days ago
2010
ACM
Consider an online ad campaign run by an advertiser. The ad serving companies that handle such campaigns record users' behavior that leads to impressions of campaign ads, as ...
WINE
2007
Springer
14 years 6 months ago
2007
Springer
We study keyword auctions in a model where each advertiser has a value for every slot, which is not necessarily proportional to the number of clicks the advertiser expects to rece...
WINE
2007
Springer
14 years 6 months ago
2007
Springer
We examine a formal model of sponsored search in which advertisers can bid not only on search terms, but on search terms under specific contexts. A context is any auxiliary infor...
WINE
2007
Springer
14 years 6 months ago
2007
Springer
We introduce an exploration scheme aimed at learning advertiser click-through rates in sponsored search auctions with minimal effect on advertiser incentives. The scheme preserves...