Sciweavers

WINE
2009
Springer
134views Economy» more  WINE 2009»
14 years 6 months ago
Contract Auctions for Sponsored Search
In sponsored search auctions advertisers typically pay a fixed amount per click that their advertisements receive. In particular, the advertiser and the publisher enter into a con...
Sharad Goel, Sébastien Lahaie, Sergei Vassi...