Sciweavers

FIS
2009
13 years 9 months ago
Semantic Advertising for Web 3.0
Abstract. Advertising on the World Wide Web is based around automatically matching web pages with appropriate advertisements, in the form of banner ads, interactive adverts, or tex...
Edward Thomas, Jeff Z. Pan, Stuart Taylor, Yuan Re...
ECAI
2006
Springer
14 years 3 months ago
Auction Mechanisms for Efficient Advertisement Selection on Public Displays
Public electronic displays can be used as an advertising medium when space is a scarce resource, and it is desirable to expose many adverts to as wide an audience as possible. Alth...
Terry R. Payne, Esther David, Nicholas R. Jennings...