Abstract. Advertising on the World Wide Web is based around automatically matching web pages with appropriate advertisements, in the form of banner ads, interactive adverts, or tex...
Edward Thomas, Jeff Z. Pan, Stuart Taylor, Yuan Re...
Public electronic displays can be used as an advertising medium when space is a scarce resource, and it is desirable to expose many adverts to as wide an audience as possible. Alth...
Terry R. Payne, Esther David, Nicholas R. Jennings...