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    Effects of Interactivity on Website Involvement and Purchase Intention
    13 years 5 months ago
    Effects of Interactivity on Website Involvement and Purchase Intention
    Download  www.comp.nus.edu.sg
    This study aims to understand how website interactivity (active control and reciprocal communication) can impact purchase intention through website involvement and how the impacts...
    Zhenhui Jiang, Jason Chan, Bernard C. Y. Tan, Wei ...
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