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    HICSS
    2008
    IEEE
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    Integrating Conflicting Reviews: Attributional Hypotheses of Consumer Response to Information Uncertainty depending on Prior Bra
    13 years 11 months ago
    Integrating Conflicting Reviews: Attributional Hypotheses of Consumer Response to Information Uncertainty depending on Prior Bra
    Download  koasas.kaist.ac.kr
    This study investigates how consumers evaluate a product when they read conflicting online consumer reviews of evaluations from previous consumers. If consumers are rational, as i...
    Do-Hyung Park, Ingoo Han
    claim paper
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