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    2007
    Springer
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    The Behavior Chain for Online Participation: How Successful Web Services Structure Persuasion
    14 years 5 months ago
    The Behavior Chain for Online Participation: How Successful Web Services Structure Persuasion
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    The success of many online services today depends on the company’s ability to persuade users to take specific actions, such as registering or inviting friends. We examined over 5...
    B. J. Fogg, Dean Eckles
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