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    PERSUASIVE
    2009
    Springer
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    The Behavior Grid: 35 ways behavior can change
    14 years 6 months ago
    The Behavior Grid: 35 ways behavior can change
    Download  bjfogg.com
    This paper presents a new way of categorizing behavior change in a framework called the Behavior Grid. This preliminary work shows 35 types of behavior along two categorical dimen...
    B. J. Fogg
    claim paper
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