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    ATAL
    2007
    Springer
    142views Intelligent Agents» more  ATAL 2007»
    Interactions between market barriers and communication networks in marketing systems
    14 years 5 months ago
    Interactions between market barriers and communication networks in marketing systems
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    We investigate a framework where agents search for satisfying products by using referrals from other agents. Our model of a mechanism for transmitting word-of-mouth and the result...
    Ian N. Durbach, Jan H. Hofmeyr
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