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    PERSUASIVE
    2009
    Springer
    149views Emerging Technology» more  PERSUASIVE 2009»
    Communication-based influence components model
    14 years 1 months ago
    Communication-based influence components model
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    This paper discusses problems faced by planners of real-world online behavioural change interventions who must select behavioural change frameworks from a variety of competing the...
    Brian Cugelman, Mike Thelwall, Phil Dawes
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