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    MKTSCI
    2011
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    Online Display Advertising: Targeting and Obtrusiveness
    13 years 3 months ago
    Online Display Advertising: Targeting and Obtrusiveness
    Download  ts-si.org
    We use data from a large-scale field experiment to explore what influences the effectiveness of online advertising. We find that matching an ad to website content and increasing a...
    Avi Goldfarb, Catherine Tucker
    claim paper
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