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    AUTOMATICA
    2006
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    Brand image and brand dilution in the fashion industry
    13 years 11 months ago
    Brand image and brand dilution in the fashion industry
    Download  www.heinz.cmu.edu
    We develop a dynamic optimal control model of a fashion designer's challenge of maintaining brand image in the face of short-term pro...t opportunities through expanded sales...
    Peter M. Kort, Jonathan P. Caulkins, Richard F. Ha...
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