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    DIGRA
    2003
    Springer
    121views Computer Graphics» more  DIGRA 2003»
    Encounters with consumption during computer-mediated play: the development of digital games as marketing communication media
    14 years 4 months ago
    Encounters with consumption during computer-mediated play: the development of digital games as marketing communication media
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    This paper explores the use of digital games for marketing communications using two theoretical perspectives. Firstly, the external contexts in which video game play takes place a...
    Mike Molesworth
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