Sciweavers

JTAER
2010
124views more  JTAER 2010»
13 years 6 months ago
What factors influence online brand trust: evidence from online tickets buyers in Malaysia
This study examines online brand trust and its influencing factors in the specific context of online air ticket buyers in Malaysia. Summarizing academic literature on online brand...
Syed Shah Alam, Norjaya Mohd Yasin