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HICSS
2003
IEEE
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14 years 5 months ago
An Event Driven Approach to Customer Relationship Management in e-Brokerage Industry
Customer Relationship Management (CRM) is critical to the success of a business. Recent work in CRM has focused on the mining of customer-related data and the construction of cust...
Dickson K. W. Chiu, Wesley C. W. Chan, Gary K. W. ...