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HICSS
2008
IEEE
104views Biometrics» more  HICSS 2008»
14 years 5 months ago
Virtual Experiential Marketing on Online Customer Intentions and Loyalty
Advances in information and web technologies have open numerous opportunities for online retailing. The pervasiveness of the Internet coupled with the keenness in competition amon...
Jashen Chen, Russell K. H. Ching, Margaret Meiling...