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    STOC
    2012
    ACM
    256views Algorithms» more  STOC 2012»
    Competitive contagion in networks
    12 years 1 months ago
    Competitive contagion in networks
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    We develop a game-theoretic framework for the study of competition between firms who have budgets to “seed” the initial adoption of their products by consumers located in a s...
    Sanjeev Goyal, Michael Kearns
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