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    CORR
    2006
    Springer
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    Budget Optimization in Search-Based Advertising Auctions
    14 years 28 days ago
    Budget Optimization in Search-Based Advertising Auctions
    Download  www.site.uottawa.ca
    Internet search companies sell advertisement slots based on users' search queries via an auction. While there has been previous work on the auction process and its game-theor...
    Jon Feldman, S. Muthukrishnan, Martin Pál, ...
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