WSDM
2010
ACM
14 years 8 months ago
2010
ACM
Recent advances in click model have positioned it as an attractive method for representing user preferences in web search and online advertising. Yet, most of the existing works f...
KDD
2009
ACM
14 years 12 months ago
2009
ACM
Given a quarter of petabyte click log data, how can we estimate the relevance of each URL for a given query? In this paper, we propose the Bayesian Browsing Model (BBM), a new mod...