IJCAI
2007
14 years 1 months ago
2007
Machine learning for predicting user clicks in Webbased search offers automated explanation of user activity. We address click prediction in the Web search scenario by introducing...
WSDM
2010
ACM
14 years 9 months ago
2010
ACM
Sponsored search is a multi-billion dollar business that generates most of the revenue for search engines. Predicting the probability that users click on ads is crucial to sponsor...