AAAI
2007
14 years 2 months ago
2007
In this paper, we develop and evaluate several probabilistic models of user click-through behavior that are appropriate for modeling the click-through rates of items that are pres...
SIGIR
2009
ACM
14 years 7 months ago
2009
ACM
A growing trend in commercial search engines is the display of specialized content such as news, products, etc. interleaved with web search results. Ideally, this content should b...
WINE
2009
Springer
14 years 7 months ago
2009
Springer
It is widely believed that the value of acquiring a slot in a sponsored search list (that comes along with the organic links in a search engine’s result page) highly depends on ...