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    2009
    Springer
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    Estimating Ad Clickthrough Rate through Query Intent Analysis
    14 years 5 months ago
    Estimating Ad Clickthrough Rate through Query Intent Analysis
    Download  www.mathcs.emory.edu
    Clickthrough rate and cost-per-click are known to be among the factors that impact the rank of an ad shown on a search result page. Hence, search engines can benefit from estimat...
    Azin Ashkan, Charles L. A. Clarke, Eugene Agichtei...
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