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KDD
2009
ACM
167views Data Mining» more  KDD 2009»
15 years 12 days ago
Seven pitfalls to avoid when running controlled experiments on the web
Controlled experiments, also called randomized experiments and A/B tests, have had a profound influence on multiple fields, including medicine, agriculture, manufacturing, and adv...
Thomas Crook, Brian Frasca, Ron Kohavi, Roger Long...