The purpose of this article is to encourage research on the aspects of consumer behaviour, particularly as found in groups of consumers. For both researchers and practitioners, co...
Massimo Franco, Francesca Di Virgilio, Loredana Di...
This paper reports on a study that investigated consumer use of e-services in a multichannel context. To develop a deeper understanding of what makes consumers decide to use the o...
In e-commerce, for some cases the service requested by the consumer cannot be fulfilled by the producer. In such cases, service consumers and producers need to negotiate their ser...