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JDCTA
2010
111views more  JDCTA 2010»
13 years 5 months ago
A Conceptual Representation of Consumer's Group Knowledge and the Possible Role of New Technologies
The purpose of this article is to encourage research on the aspects of consumer behaviour, particularly as found in groups of consumers. For both researchers and practitioners, co...
Massimo Franco, Francesca Di Virgilio, Loredana Di...
IWC
2007
92views more  IWC 2007»
13 years 11 months ago
Consumers, channels and communication: Online and offline communication in service consumption
This paper reports on a study that investigated consumer use of e-services in a multichannel context. To develop a deeper understanding of what makes consumers decide to use the o...
Geke van Dijk, Shailey Minocha, Angus Laing
ATAL
2008
Springer
14 years 1 months ago
Content-oriented composite service negotiation with complex preferences
In e-commerce, for some cases the service requested by the consumer cannot be fulfilled by the producer. In such cases, service consumers and producers need to negotiate their ser...
Reyhan Aydogan