Sciweavers

HICSS
2008
IEEE
156views Biometrics» more  HICSS 2008»
14 years 5 months ago
Mobile Advertising in Different Stages of Development: A Cross-Country Comparison of Consumer Attitudes
Mobile technologies imply many opportunities for marketing, in particular a direct communication with consumers without time or location barriers. However, some aspects of mobile ...
Parissa Haghirian, Maria Madlberger, Akihiro Inoue