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HICSS
2008
IEEE
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Mobile Advertising in Different Stages of Development: A Cross-Country Comparison of Consumer Attitudes
14 years 6 months ago
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csdl2.computer.org
Mobile technologies imply many opportunities for marketing, in particular a direct communication with consumers without time or location barriers. However, some aspects of mobile ...
Parissa Haghirian, Maria Madlberger, Akihiro Inoue
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