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    2003
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    Information quality issues in telco database marketing campaigns
    14 years 27 days ago
    Information quality issues in telco database marketing campaigns
    Download  is2.lse.ac.uk
    This paper discusses information quality issues concerning consumer data assimilated by telecommunication companies (telcos) in regional and global ventures. First, it describes v...
    Georgios P. Papamichail, Ioannis P. Antoniadis
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