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    SIGIR
    2005
    ACM
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    Impedance coupling in content-targeted advertising
    14 years 5 months ago
    Impedance coupling in content-targeted advertising
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    The current boom of the Web is associated with the revenues originated from on-line advertising. While search-based advertising is dominant, the association of ads with a Web page...
    Berthier A. Ribeiro-Neto, Marco Cristo, Paulo Braz...
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