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    HICSS
    2003
    IEEE
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    Message Sense Maker: Engineering a Tool Set for Customer Relationship Management
    14 years 4 months ago
    Message Sense Maker: Engineering a Tool Set for Customer Relationship Management
    Download  www.hicss.hawaii.edu
    To determine the important trends and issues in thousands of comments from customers and make strategic decisions about business operations, managers must go over these messages m...
    Dmitri Roussinov, J. Leon Zhao
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