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    WINE
    2007
    Springer
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    Sponsored Search with Contexts
    14 years 6 months ago
    Sponsored Search with Contexts
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    We examine a formal model of sponsored search in which advertisers can bid not only on search terms, but on search terms under specific contexts. A context is any auxiliary infor...
    Eyal Even-Dar, Michael J. Kearns, Jennifer Wortman
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