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    HICSS
    2003
    IEEE
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    Impact of Electronic Commerce Customer Relationship Management on Corporate Success - Results from an Empirical Investigation
    14 years 7 months ago
    Impact of Electronic Commerce Customer Relationship Management on Corporate Success - Results from an Empirical Investigation
    Download  www.hicss.hawaii.edu
    In this contribution, we study companies engaging in B2C-E-Commerce and their ability to manage the relationship with their customers. We refer to this as companies’ ECCRM-capab...
    Nils Madeja, Detlef Schoder
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