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36
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ICDIM
2007
IEEE
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Information Technology
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ICDIM 2007
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The selection of CRM systems in financial institutes using the analytic hierarchy
14 years 6 months ago
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www.infotech.monash.edu.au
Recently, by changing business circumstances, financial institutes have become interested in customer relationship management (CRM) in order to obtain continuous profit and to kee...
Taeho Hong, Eunmi Kim
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