ECIS
2004
14 years 1 months ago
2004
In this paper we present a framework that aims to answer the central question why some organizations are successful in the CRM domain, while others are not. The framework is built...
HICSS
2006
IEEE
14 years 6 months ago
2006
IEEE
The management of customer relationships has become a top priority for companies in the last years. Despite this, little is known about the factors of successful CRM implementatio...