ECIS
2001
14 years 2 months ago
2001
Customer Relationship Management (CRM) standard package software has become a key contributor to attempts at aligning business and IT strategies in recent years. The past decade h...
AMINING
2003
Springer
14 years 5 months ago
2003
Springer
Abstract. MUSASHI is a set of commands which enables us to efficiently execute various types of data manipulations in a flexible manner, mainly aiming at data processing of huge a...
ADC
2003
Springer
14 years 5 months ago
2003
Springer
This paper proposes a novel way of automatically developing data warehouse configuration in rule-based CRM systems. Rule-based CRM systems assume that marketing activities are re...