The World Wide Web is a potentially valuable source of information about the cognitive characteristics of cultural groups. However, attempts to use the Web in the context of cultur...
Paul R. Smart, Winston R. Sieck, Nigel R. Shadbolt
■ Persuasion is at the root of countless social exchanges in which one person or group is motivated to have another share its beliefs, desires, or behavioral intentions. Here, w...
Emily B. Falk, Lian Rameson, Elliot T. Berkman, Be...
This experimental study investigates the effects of animated graphic colors on attention and perceived usability of users from two cultural groups, American and Thai. The experime...