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ACMICEC
2007
ACM
144views ECommerce» more  ACMICEC 2007»
14 years 3 months ago
Needs-based analysis of online customer reviews
Needs-based analysis lies at the intersection of product marketing and new product development. It is the study of why consumers purchase and what they do with those purchases. In...
Thomas Y. Lee
CAISE
2005
Springer
14 years 5 months ago
An Ontological Approach for Eliciting and Understanding Needs in e-Services
Abstract. The lack of a good understanding of customer needs within eservice initiatives caused severe financial losses in the Norwegian energy sector, resulting in the failure of...
Ziv Baida, Jaap Gordijn, Hanne Sæle, Hans Ak...
HICSS
2008
IEEE
141views Biometrics» more  HICSS 2008»
14 years 6 months ago
Online Services, Customer Characteristics and Usability Requirements
Designing web sites that are responsive to customer needs is a critical prerequisite for the success of online services. Recently, a usability evaluation procedure, based on the M...
Anne P. Massey, Vijay Khatri, Mitzi M. Montoya-Wei...