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INCDM
2010
Springer
208views Data Mining» more  INCDM 2010»
14 years 1 months ago
Combining Unsupervised and Supervised Data Mining Techniques for Conducting Customer Portfolio Analysis
Abstract. Leveraging the power of increasing amounts of data to analyze customer base for attracting and retaining the most valuable customers is a major problem facing companies i...
Zhiyuan Yao, Annika H. Holmbom, Tomas Eklund, Barb...