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The promise of service orientation is that it enables an organization to prosper by delivering continuous value to customers. This prosperity is of strategic value to the organizat...
Arash Golnam, Gil Regev, Julien Ramboz, Philippe L...
: Communication services are currently confronted with large changes due to the price erosion of services and the entry of new service providers. The gap has been filled with diffe...
Customer value is crucial in predicting customer choice in traditional consumer behavior research. However, online customer value can be different from its offline counterpart bec...
This paper explores the marketing of daily consumer goods in a pilot Web-based supermarket, in which no regular customers existed from among 65 registered ones at the end of the p...
Helena Ahola, Harri Oinas-Kukkonen, Timo Koivum&au...