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SIGECOM
2009
ACM
92views ECommerce» more  SIGECOM 2009»
14 years 2 months ago
The adwords problem: online keyword matching with budgeted bidders under random permutations
We consider the problem of a search engine trying to assign a sequence of search keywords to a set of competing bidders, each with a daily spending limit. The goal is to maximize ...
Nikhil R. Devenur, Thomas P. Hayes