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    ACM
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    The adwords problem: online keyword matching with budgeted bidders under random permutations
    14 years 6 months ago
    The adwords problem: online keyword matching with budgeted bidders under random permutations
    Download  research.microsoft.com
    We consider the problem of a search engine trying to assign a sequence of search keywords to a set of competing bidders, each with a daily spending limit. The goal is to maximize ...
    Nikhil R. Devenur, Thomas P. Hayes
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