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    EOR
    2007
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    Strategic interactions between channel structure and demand enhancing services
    13 years 11 months ago
    Strategic interactions between channel structure and demand enhancing services
    Download  www.mccombs.utexas.edu
    In this paper, we investigate how opportunities to invest in demand enhancing services for a product line affect the interactions between a manufacturer and her dealer. Many dema...
    Yusen Xia, Stephen M. Gilbert
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