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    IEEE
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    Resonance Marketing in the Age of the Truly Informed Consumer: Changes in Corporate Strategy Resulting from Changes in Customer
    14 years 6 months ago
    Resonance Marketing in the Age of the Truly Informed Consumer: Changes in Corporate Strategy Resulting from Changes in Customer
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    Information availability has increased consumers’ informedness, the degree to which they know what is available in the marketplace, with precisely which attributes and at precis...
    Eric K. Clemons
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