ICDM
2006
IEEE
14 years 9 months ago
2006
IEEE
On the Web, where the search costs are low and the competition is just a mouse click away, it is crucial to segment the customers intelligently in order to offer more targeted and...
ICDM
2007
IEEE
14 years 9 months ago
2007
IEEE
It is crucial to segment customers intelligently in order to offer more targeted and personalized products and services. Traditionally, customer segmentation is achieved using sta...