PAA
2010
13 years 5 months ago
2010
Traditionally, direct marketing companies have relied on pre-testing to select the best offers to send to their audiences. Companies systematically dispatch the offers under consid...
KDD
1998
ACM
13 years 11 months ago
1998
ACM
Direct marketing is a process of identifying likely buyers of certain products and promoting the products accordingly. It is increasingly used by banks, insurance companies, and t...