PAA
2010
13 years 9 months ago
2010
Traditionally, direct marketing companies have relied on pre-testing to select the best offers to send to their audiences. Companies systematically dispatch the offers under consid...
KDD
1998
ACM
14 years 3 months ago
1998
ACM
Direct marketing is a process of identifying likely buyers of certain products and promoting the products accordingly. It is increasingly used by banks, insurance companies, and t...